Programmatic Coordinator - Boston, MA
The Programmatic Coordinator works within our Media team, executing programmatic campaigns, conducting research and recommending programmatic media strategies, tactics and partners based on an understanding of client business models, products/services, verticals and competition. This role will be actively executing and reporting on campaigns in programmatic platforms, requiring strong attention to detail and budget management. This is a position for someone who has a curious nature, a strong desire to solve problems and is passionate about the advertising industry, media trends and programmatic behavior.
The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Responsibilities
Work with team to develop programmatic strategies and recommendations for assigned clients based on expertise and knowledge of the programmatic platforms, client’s business and campaign goals, and understanding of the programmatic landscape
Execute, manage and optimize programmatic campaigns – including budget management, trafficking, reporting and billing
Manage day-to-day correspondence with partners. Learn about offerings and new beta tests for assigned clients and share information back to the team and with clients
Work with BizOps and team to coordinate invoicing and reconciliation process across client portfolio
Manage trafficking of campaigns into programmatic platforms with extreme attention to detail
Conduct industry research using a variety of sources to inform client recommendations and approaches
Support in the creation and production of presentation materials including programmatic strategies and recommendations or POVs for clients
Work with team to develop programmatic strategies and recommendations for assigned clients based on expertise and knowledge of the programmatic platforms, client’s business and campaign goals, and understanding of the programmatic landscape
Qualifications
Education Requirements: Bachelor’s degree (Trade Desk certification preferred)
Experience Requirements: 0–2 years experience in relevant field (Marketing or Digital Advertising experience preferred)
Travel requirement: Some travel expected
Supervisor Responsibility
Direct Reports: This position does not have supervisory responsibilities for direct reports
Indirect Reports: Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports
Required Knowledge and Skills
Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
Ability to meet tight deadlines while juggling multiple projects simultaneously
Extremely organized and high attention to detail
Ability to manage large budgets and make budget adjustments in a fast-paced environment
Expresses oneself (in writing and verbally) clearly, concisely, and thoroughly
Demonstrated interest in keeping up with emerging technologies and the digital marketing landscape
Proficiency in office productivity tools
Demonstrates a positive, can-do attitude with all assignments
- Google Ads certification
Environmental & Physical Requirements
Office/Sedentary Requirements: The incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.
Job Will Remain Open Until Filled