SUMMARY

The Programmatic Media Manager supports day-to-day planning, execution, and optimization of programmatic media programs. This role leverages data and audience insights to inform strategy, evaluate performance, and drive continuous improvement across campaigns.

ESSENTIAL RESPONSIBILITIES

- Develop campaign and audience strategies across programmatic platforms.

- Execute and manage programmatic campaigns, including budgeting, trafficking, reporting, and billing.

- Develop RFPs and negotiate with media partners.

- Issue IOs, buy authorizations, and coordinate creative specifications.

- Create client presentations including competitive analyses, SWOT analyses, and POVs.

- Stay informed on industry trends and apply insights to enhance solutions.

- Present media plans, reports, and POVs to clients.

REQUIRED KNOWLEDGE & SKILLS

- Experience with programmatic media platforms; agency experience preferred.

- Strong understanding of measurement practices, attribution tools, and analytics.

- Proficiency with ad-serving tools (e.g., CM360).

- Skilled in Excel, PowerPoint, Outlook, and collaborative tools.

- Ability to manage multiple projects and work in fast-paced environments.

- Strong verbal and written communication skills.

EDUCATION & EXPERIENCE

- Bachelor’s degree preferred.

- 2–4 years of hands-on programmatic media experience; retail media or CPG experience a plus.

Job Will Remain Open Until Filled