Director, Shopper Consumer Insights
At our Company, we grow People, Brands, and Businesses! We are seeking a Director, Shopper–Consumer Insights, a strategic leader responsible for shaping the shopper and consumer insights agenda and leading a high-impact insights function supporting our CDS Costco business. This role guides analysts in developing insight?driven storytelling, marketing performance analysis, and strategic recommendations that elevate our partnerships with internal teams, retailers, and brands.
The Director champions a culture of insight?driven decision?making and ensures shopper perspectives are integrated into strategic planning, experiential marketing evaluation, and go?to?market execution.
Take this opportunity to join North America’s leading business solutions provider and build your career working with amazing people in a growing industry!
What We Offer
- Full-Time Benefits (Medical, Dental, Vision, Life)
- 401(k) with company match
- Training and Career Development
- Generous Paid Time Off
Responsibilities
Insight Leadership & Storytelling
- Lead development of insight?driven storytelling, integrating multiple data sources into compelling strategic narratives.
- Coach analysts on insight generation, data visualization, story flow, and producing clear action?oriented recommendations.
- Oversee marketing performance analytics, including digital, experiential, sampling, promotions, trial, repeat rate, and incremental lift.
- Drive thought leadership by developing monthly content that supports enterprise visibility and competitive positioning.
Marketing & Shopper Analytics
- Integrate POS, panel, and shopper data to evaluate marketing tactics and demonstrate ROI.
- Conduct analysis on experiential/sampling programs and create recommendations that improve activation strategies.
- Build comprehensive solutions by combining multiple datasets to identify business opportunities.
Business Partnership & Problem Solving
- Serve as a strong business partner across internal and external stakeholders.
- Translate business problems into data?driven solutions and provide strategic, insight?led recommendations.
- Maintain hands?on support for a select number of high?priority clients or customer teams as needed.
Team Leadership & Development
- Lead and develop a team of direct reports, ensuring capability building, workload balance, and quality delivery.
- Guide the team in developing insights, preparing presentations, and enhancing analytical rigor.
- Facilitate ongoing best?practice sharing sessions with clients and internal partners.
Stakeholder & Executive Engagement
- Partner closely with CDS leadership and key executive stakeholders to align insight strategies with business needs.
- Participate in new client opportunities as a subject matter expert.
- Support relationship development with retailers, brands, and internal leadership teams.
Operational Excellence
- Organize and leverage data to support experiential marketing and performance evaluations.
- Oversee processes that maintain accuracy, clarity, and value?driven measurement frameworks.
- Represent and sell analytic capabilities and services to clients and prospects.
Qualifications
- Bachelor’s degree required; MBA preferred.
- 8+ years of experience in shopper insights, consumer insights, marketing performance analytics, experiential analytics, or related CPG insights fields.
- Proven leadership experience with a track record of influencing stakeholders and executive partners.
- Strong presentation skills and comfort communicating complex insights to executive audiences.
- Experience using POS, panel, and shopper datasets.
- Category management experience is optional and secondary to marketing performance analytics experience.
- Approximately 25% travel expected.
Job Will Remain Open Until Filled