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Sr Director Shopper Consumer Insights

Boise, ID 83701

Minimum: USD $134,000.00/Yr.
Maximum: USD $174,200.00/Yr.
Market Type: Hybrid

Sr. Director, Shopper Consumer Insights

As the Sr. Director, Shopper Consumer Insights, you will lead the strategic, commercial, and operational direction of the SMART consulting and insights business, with a strong emphasis on revenue ownership, client leadership, and business growth. This role is intentionally evolving beyond traditional insights execution to serve as a growth?oriented, externally facing leadership position, acting as a strategic partner to key retail clients.

This is a high?urgency replacement role with a strong preference for transition overlap, requiring an experienced leader who can step in quickly and drive immediate impact.

About the Company

The Company is one of North America’s leading sales and marketing agencies, specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of consumer-packaged goods. Through advanced shopper and category insights, we help bridge the gap between manufacturers and retailers by translating data into meaningful commercial action.

Join a growing organization where insights, strategy, and revenue growth intersect.

What We Offer

  • Competitive base salary with performance incentives
  • Full?Time Benefits (Medical, Dental, Vision, Life)
  • 401(k) with company match
  • Training and Career Development
  • Generous Paid Time?Off

Responsibilities

Relationship & Client Leadership (Critical)

  • Serve as a trusted, consultative partner to retail and CPG client leadership
  • Establish strong, value-added relationships at Albertsons headquarters
  • Identify new business opportunities through day?to?day client interactions
  • Operate as a strategic advisor, not simply a service provider

Strategic Growth & Business Expansion

  • Shift the organization from passive renewals to value?driven growth conversations
  • Identify and execute opportunities to:
    • Expand Albertsons?based work
    • Build scalable retailer models (e.g., Meijer, Giant Eagle)
  • Demonstrate a consistent track record of:
    • Business expansion
    • Category growth
    • New service or engagement development

Operational Leadership

  • Own a holistic view of SMART consulting revenue, including:
    • Active contracts
    • Renewal timelines
    • Revenue mix (hourly, project, retainer)
  • Implement a proactive renewal strategy by:
    • Engaging clients ~90 days prior to renewal
    • Demonstrating value delivered
    • Identifying opportunities to expand scope, margin, and strategic impact
  • Continuously assess:
    • Capacity vs. demand
    • Staffing needs and bench strategy
    • Balance of contributory (non?billable) vs. revenue?generating work

Qualifications

Required Qualifications

  • Deep category management expertise
  • Strong understanding of:
    • Syndicated data
    • Shopper loyalty data
    • Shopper, category, and market insights
  • Proven ability to:
    • Grow and expand business
    • Translate insights into commercial opportunity
  • Strategic, entrepreneurial mindset
  • Strong CPG and retail experience
  • Demonstrated success leading teams and influencing senior stakeholders

Preferred / Complementary Experience

  • Experience working with brands selling into major retailers
  • Comfort balancing research rigor, insights storytelling, and commercial outcomes
  • Previous professional experience with Albertsons, either in a sales, merchandising or consultative role

Leadership Scope & Team Structure

  • Oversees a total team of approximately 15–20 associates (not all direct reports)
  • Organizational structure includes:
    • One Sr. Director (this role)
    • Two Directors reporting into this role
    • Directors each manage teams with varying spans of control
  • Boise office includes:
    • On?site sales team
    • Approximately six SMART team members
  • Majority of the broader team operates in a hybrid or remote model
  • In?office expectations may evolve over time

What We Are Looking For

  • A commercially minded insights leader
  • Strong relationship builder with executive presence
  • Leader who thrives at the intersection of insights, category leadership, and revenue growth
  • Comfortably operating in evolving environments with high visibility and urgency

Job Will Remain Open Until Filled

Sr Director Shopper Consumer Insights

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