DIRECTOR, MEDIA ANALYTICS
AMP Agency is looking for a curious, thoughtful, technology-driven storyteller to join its Integrated Analytics team. Our team is inspired by the idea of continuous improvement, and is working to build a best-in-class culture and capability set; to drive excellence in both our client work and our own ways of working.
As a Director of Media Analytics, you’ll lead cross-channel measurement strategies and provide actionable media insights across a portfolio of client accounts. You’ll manage a team of analysts and work closely with Media, Strategy, Creative, and Technology teams to bring clarity to performance reporting, build strong client relationships, and ensure the delivery of high-quality, insight-driven outputs. This role requires a solid foundation in media measurement, a passion for interpreting data, and a desire to grow team capabilities and client value.
Responsibilities:
- Lead media analytics workstreams across a set of key client accounts.
- Translate performance data into clear stories and actionable recommendations for clients and internal teams.
- Manage and mentor a team of analysts; review deliverables for clarity, accuracy, and strategic value.
- Contribute to the development and implementation of testing and learning agendas across conversion and upper-funnel efforts.
- Collaborate with cross-functional teams to build holistic reporting frameworks and integrated performance narratives.
- Partner with client stakeholders to define measurement goals, KPIs, and media success criteria.
- Work with technical and platform leads to ensure data availability, accuracy, and utility for analysis.
- Help advance the analytics practice by standardizing best practices, templates, and approaches.
- Stay current on industry trends, tools, and methodologies to support innovation in media measurement.
Qualifications:
- 7+ years of experience in media analytics, preferably in an agency or consulting environment.
- Strong working knowledge of digital channels including paid social, display, programmatic, search, and emerging platforms. Familiarity with offline channels is a plus.
- Hands-on experience with web analytics platforms such as Google Analytics or Adobe Analytics.
- Experience with media mix modeling, incrementality testing, brand lift studies, and multi-touch attribution.
- Experience with data visualization tools (e.g., Power BI, Tableau).
- Strong ability to synthesize performance trends and identify what’s driving results.
- Comfortable leading client conversations and presenting complex data in a digestible way.
- Skilled in managing teams, fostering talent, and building a collaborative culture.
- Strong organizational skills and attention to detail; able to manage multiple projects and deadlines.
- Curiosity, initiative, and a continuous learning mindset.
Job Will Remain Open Until Filled