Director, Retail Excellence - Hybrid in Bentonville, AR

Commerce Marketing Agency | CPG | Shopper & Omni?Commerce Strategy

About the Role

We are seeking a Director, Retail Excellence to join our commerce marketing agency and lead retailer?specific strategy and activation for consumer-packaged goods (CPG) brands. This role sits at the intersection of shopper marketing, retail media, and omni?commerce planning, serving as a strategic partner to both clients and internal teams.

The Director will own retail strategy for 2–4 major client accounts within a specific industry vertical, translating brand objectives, shopper insights, and retailer priorities into actionable go?to?market plans. Working closely with client leadership and cross?functional agency partners, this role ensures that retail thinking is embedded throughout the planning, briefing, and execution lifecycle—from strategy through measurement.

This is a senior, hands?on leadership role within a fast?paced commerce and retail marketing agency, supporting CPG brands across national retailers and retail media networks.

Key Responsibilities

• Lead Retail Strategy Development
  Own the creation of retailer?specific strategies rooted in shopper behavior, retail insights, category trends, and client business objectives, ensuring plans are relevant, differentiated, and commercially impactful.
• Client Partnership & Integration
  Serve as a trusted strategic advisor to CPG clients, integrating retail and shopper strategy into broader brand plans, briefs, and omni?commerce activation roadmaps.
• Retailer & Retail Media Expertise
  Act as a subject?matter expert on priority retailers and retail media networks (RMNs), staying current on platform updates, seasonal priorities, innovation, and emerging trends—and translating those insights for internal and client teams.
• Cross?Functional Leadership
  Partner closely with commerce intelligence, media, creative, sales, and analytics teams to ensure retail strategy is seamlessly connected to execution across national and retailer?led programs.
• Go?to?Market Plan Ownership
  Translate insights into clear, actionable go?to?market strategies that connect long?term vision to day?to?day execution across channels, retailers, and 3P media partners.
• Measurement & Optimization
  Define success metrics in collaboration with analytics teams and RMN partners; evaluate performance, identify opportunities for optimization, and guide strategic pivots to improve ROI.
• Team Leadership & Enablement
  Lead, coach, and develop junior Retail Excellence team members; provide strategic guidance, quality oversight, and ongoing mentorship while contributing to a broader center of excellence for retail and shopper expertise within the agency.

Scope & Impact

• Lead retail strategy across 2-3 CPG client accounts and 3-5 key retail partners
• Influence annual client media and commerce investment
• Manage and develop a team of supervisors and account executives within the Retail Excellence discipline

Required Knowledge & Skills

• Deep understanding of the U.S. retail landscape specifically within the Mass & Club channels, shopper behavior, and retailer priorities
• Strong working knowledge of retail media networks, shopper marketing programs, and omni?commerce ecosystems
• Proven ability to translate data and insights into actionable, retailer?specific strategies
• Experienced client leader with strong executive presence and the ability to influence senior stakeholders
• Exceptional collaboration skills across media, analytics, creative, commerce, and sales disciplines
• Demonstrated experience coaching and developing high?performing teams in an agency environment

Qualifications

• Bachelor’s degree in marketing, eCommerce, or a related field (Master’s degree a plus)
• 8–10 years of experience in commerce marketing, retail strategy, shopper marketing, or related disciplines
• Background working within a commerce, shopper, or integrated marketing agency supporting CPG brands preferred

Work Environment

• Remote role with occasional travel for client meetings, team leadership events, and industry conferences
• Predominantly computer?based work requiring frequent collaboration with distributed teams across time zones

Why Join Us

You’ll join a fast?growing commerce marketing agency at the forefront of shopper, retail media, and omni?commerce innovation—partnering with leading CPG brands to solve complex retailer challenges and deliver measurable growth.

Job Will Remain Open Until Filled